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Thursday, March 3
 

9:00am

#WeAllGrow Field Trips
***FIELD TRIPS SIGN UPS ARE NOW CLOSED***
Our mission for #WeAllGrow Summit is to cultivate an environment that nurtures progress and growth. And while the summit is packed with expert sessions and networking opportunities galore, we know that for a seed to blossom, it needs sun. In this spirit, we've arranged for unique experiences that gets our attendees outside to explore the diverse offerings of Southern California.

2016 #WeAllGrow Field Trips are being offered by:
Neutrogena
Disney Parks
YouTube
Mazda
Transitions + VisionWorks

Check out full details HERE

Thursday March 3, 2016 9:00am - 4:00pm
Various Off-site Locations

2:00pm

Registration + Hospitality, presented by NEUTROGENA
Thursday March 3, 2016 2:00pm - 5:00pm
Lobby

6:00pm

Welcome Cocktail, presented by HAMPTON BY HILTON
We invite you to begin a weekend to remember at our #WeAllGrow 2016 Welcome Cocktail Reception.

Thursday March 3, 2016 6:00pm - 8:00pm
Esplanade + Playa Maya
 
Friday, March 4
 

7:00am

8:00am

Breakfast
Welcome to Day One of #WeAllGrow Summit!

Friday March 4, 2016 8:00am - 9:00am
Lagunita Pavilion

8:30am

Welcome + Morning Keynote session with Heather Conneely of FACEBOOK
We will kick off #WeAllGrow Summit with a keynote presentation by Heather Conneely, US Industry Lead, Multicultural, Facebook.

HOW FAR WE GROW: THE RISING POWER OF THE LATINO DIGITAL VOICE
As social media influencers, we know better than anyone how to share; we share our opinions, the products we love, our hearts and lives. But do we truly appreciate the rising power those shared moments have? Heather Conneely, US Industry Manager, Multicultural at Facebook and Latina mom of two, understands the amazing impact of Latino online influence and the way our stories command various narratives in the digital world. Hispanics are among the most active Facebook and Instagram users, thus Heather Conneely seeks to empower #WeAllGrow attendees with her industry insights on the unique behaviors of Hispanic users on platforms like Facebook, Instagram, Messenger and Whatsapp, as well as content preferences and how advertisers are harnessing and marketing to our audiences. For those of us engaging and connecting with a Latino audience, you won’t want to miss this empowering presentation on how innovative we are and can be. 


 

Speakers
avatar for Heather C. Conneely

Heather C. Conneely

US Industry Lead, Multicultural, Facebook
Heather is mother to two energetic little boys, sister to 7 brothers and sisters, daughter to Irish and Bolivian parents and wed to a Panamanian. Simultaneously, she's a bilingual, bicultural sales professional with over 14 years of experience in Advertising Sales. She joined Facebook in December 2014 to lead the firm’s Multicultural Team in New York. Her primary role is educating clients, agencies, and internal teams about the power of... Read More →


Friday March 4, 2016 8:30am - 9:00am
Lagunita Pavilion

9:00am

TODAY.com Keynote Panel: The Convergence of Influence: How Traditional And New Media Are Connecting To Reach Audiences In Modern Ways

The world of digital content has proven itself to be a powerful source of influence. No longer in its infancy, New Media connects with readership in creative, measurable ways and the world has taken notice. Along with advertisers and brands, major media outlets have begun the exciting convergence of influence; blending their traditional media and on-air reach with modern, digital content that accesses their audience at any point, from the comfort of their homes to the palm of their hand.

 In this panel of media experts from TODAY.com and NBC Universo, #WeAllGrow attendees will learn the most current strategies and methods to partner with major media companies for both on-air and online exposure. Two of TODAY’s newest online destinations - The TODAY Parenting Team and The TODAY Food Club - will be introduced, showcasing the benefits of capitalizing on national exposure with digital influence.

With new media growing exponentially, digital content creators and traditional media outlets look to converge their influence in order to best serve their audiences in modern, convenient ways.


Moderators
avatar for Alicia Ybarbo

Alicia Ybarbo

Producer, NBC's TODAY Show
Alicia Ybarbo is a five-time Emmy Award-winning producer for the Today Show.  She’s called NBC News her home since 2000 and has worked on topics spanning from lifestyle to health/medical to breaking news.  Her focus is currently on the 9am and 10am hours of Today.  Alicia is also a New York Times bestselling author.  Her upcoming book, ‘Sh*tty Mom for All Seasons:  Half-@ssing It All Year Long&rsquo... Read More →

Speakers
avatar for Laura Fuentes

Laura Fuentes

Laura Fuentes is the CEO of MOMables, where she helps parents make fresh school lunches and meals food their kids will love with easy meal plans and an online fresh meal delivery business. She’s the Author of three cookbooks, spokesperson, YouTuber, makes regular television appearances, and a successful entrepreneur. She works with numerous brands on campaign work, contributes recipes to print magazines, is a TODAY Show & TODAY.com... Read More →
avatar for Yarel Ramos

Yarel Ramos

Yarel Ramos lights up the screen as the host of NBC UNIVERSO. A native of Los Angeles, Yarel was born the first of three children to Mexican immigrant parents in Los Angeles. With a double bachelor’s degree in Broadcast Journalism and International Relations from the University of Miami, she is now pursuing her Master’s Degree from the University of Southern California. On camera, whether conducting incisive... Read More →
avatar for Liliana Vasquez

Liliana Vasquez

Lilliana Vazquez is a multi-media powerhouse making waves on screen and online with her hallmark brand of personality, accessibility and expertise. Her approachable attitude and enviable style have made her one of the most in-demand television hosts and experts in the country. Vazquez is a contributor on The TODAY Show and lends her fashion prowess to Access Hollywood, E! News, Wendy Williams and The Rachael Ray Show … just to name a few... Read More →



Friday March 4, 2016 9:00am - 10:00am
Lagunita Pavilion

10:00am

Celebrity Influencers Sit Down Q&A, presented by HOLA! USA

HOLA! USA offers exclusive access to celebrities, with a top-notch storytelling approach that is always ahead of the trend.

Join Editorial Vice President of ¡HOLA! US and HOLA.com, Cristy Marrero, as she takes on the #WeAllGrow Summit stage with two Celebrity Influencers Sit-Down Q&A's for 20 minutes each.

1. Rosie Rivera
2. Gayb Espino

Each will individually chat about how social media, specifically their blogs and YouTube channels, have empowered and enabled these on-air and online celebrities to reach their fans through their own voice and content.


Moderators
avatar for Cristy Marrero

Cristy Marrero

Editorial Vice President, Hola! USA
Editorial Vice President of ¡HOLA! US and HOLA.com she was the Group Content Chief at Meredith Hispanic Media and Editor-in-Chief for Ser Padres and Siempre Mujer. She has been awarded with the Rising Star Award and the Women in Business Award, among many others, being the first Latina in obtaining these honors from New York Women in Communications, Inc. and Folio Magazine, respectively. Cristy has participated in Nuestra Belleza Latina... Read More →

Keynotes
avatar for Gaby Espino

Gaby Espino

Gaby has become a renowned name in the Latin American entertainment industry after starting a successful career in her native Venezuela managing to stay on top of her game year after year in the US. During 2015, she was the main host for the “Latin Billboard Music Awards,” the most watched telecast in Billboard’s history, and presenter of “Premios Tu Mundo” from 2011 to 2014. She was also the lead actress in... Read More →
avatar for Rosie Rivera

Rosie Rivera

Rosie’s message of empowerment and authenticity is relevant to our community of influencers, while the life experiences she shares on her blog, RosieRivera.com, will inspire us to connect more closely with our following by emoting the values that drive us. Newly launched, Rosie Rivera’s YouTube channel has become a home to her adoring fans and a place to catch glimpses into Rosie’s world while further embedding her persona... Read More →



Friday March 4, 2016 10:00am - 11:00am
Lagunita Pavilion

11:00am

Snack + Connect
Visit the Connection Suites for snacks and networking.

Friday March 4, 2016 11:00am - 11:30am
Expo + Suites

11:30am

Access Your Audience Through Podcasts
In a world of video and hires imagery, podcasts still hold strong as a highly viable access point to audiences. In this session, learn how creators are using podcasts to connect with their fans and hold their attention for long stretches of time – much longer than they would spend reading a blog post or watching videos. Nowadays, it's easier than ever for your followers to access your podcast with a smartphone or in the car. Getting started can be daunting, though. In this session, our experts will review the technical basics of podcasting, how to integrate the podcasts into your blog and tips to identifying your show's content and branding needs.


Friday March 4, 2016 11:30am - 12:30pm
Tikal

11:30am

An Inside Look Into the World of Food Content Creators
What does it take to create a successful food blog and YouTube channel? Great recipes, of course! In this session, some of our favorite Latina food creators will give us an inside look into what it takes to serve up the best in Latino food online. From recipe development, testing, photography, maintaining cultural relevance and tips to creating an editorial calendar, we'll catch a glimpse into what it takes to sustain artful and delicious food content.


Friday March 4, 2016 11:30am - 12:30pm
Quetzal

11:30am

How a Fortune 500 Company Won the Latin GRAMMY® Awards with Co-Created Content, presented by BodenPR
Learn how McDonald's partnered with Latina influencer Maya Murillo for a co-created content strategy that generated a winning real-time Twitter trend during the 2015 Latin Grammy Awards. You won't want to miss this informative session highlighting trends in content creation, as well as Maya Murillo's tips on how content creators can work with Fortune 500 brands.

Moderators
Speakers

Friday March 4, 2016 11:30am - 12:30pm
Cival

11:30am

Passion Income: The Secret to Monetizing Your Blog That Nobody Talks About
Why do some influencers hit it big, while others struggle to swim in the vast sea of bloggers, vloggers and content creators? How do you create a loyal following that trusts, respects and, most importantly, take action on your advice? In this panel, our successful Latina influencers will share the secrets to monetizing a blog while staying true to themselves and their audience. And it all starts with passion! From a single idea to product launch, our attendees will learn how to push past their boundaries, develop a brand that sells and implement marketing techniques that are effective and authentic.


Friday March 4, 2016 11:30am - 12:30pm
Mirador

11:30am

Media Kits 101 -- Mentor.ME Mastermind Session, presented by .ME
What’s the number one thing that will make you stand out to potential sponsors? A phenomenal media kit! If touting your own horn or​ singing your own praises leaves you tongue tied, this session is for you. Media kit expert, Lina Skandalakis will lead you though the steps to build out a fantastic media kit. Take advice from a pro and walk away with your questions answered, a "how to" sheet (also available in Spanish), and an​ easily customized media kit to add to your site. ​This session sponsored by Domain.ME​ is all about "brand me" and defining your personal brand. ​ 

***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***




Speakers


Friday March 4, 2016 11:30am - 12:30pm
Mayakoba

12:45pm

Empowering Keynote Lunch, presented by NEUTROGENA
Speakers
avatar for Sandra Echeverría

Sandra Echeverría

The beautiful Sandra Echeverría is a talented actress, singer and songwriter from  | Mexico City. The actress became a star in Mexico, Latin America, Southeast Asia, and Europe as a result of her series lead roles in the international hits El Clon and Marina, both of which were seen in over 120 countries. She followed these successes with the lead role in the Univision’s international ratings record breaker, La... Read More →



Friday March 4, 2016 12:45pm - 2:00pm
Lagunita Pavilion

2:00pm

Networking Break
Friday March 4, 2016 2:00pm - 2:15pm
Various Locations

2:15pm

El Sabor of Food Photography: Easy Tips and Tricks to Define Your Style
It's easier said than done: create mouth-watering images that inspire your readers to get in the kitchen and have them begging for more. But as food bloggers, evoking the senses is exactly what your images need to do. In this session, professional bloggers will share industry tips and tricks to document el sabor of photography in ways that will communicate your love of food. From advice on camera settings, a how-to style your food as a pro, to the basics of artificial lighting, this session promises to serve awe-inspiring recipes that you want to cook up in your own kitchen.


Friday March 4, 2016 2:15pm - 3:15pm
Quetzal

2:15pm

From Blogger to Paid Writer
When making the leap from blogger to professional writer there are a few tricks of the trade you'll want to know in order to score that coveted published piece. Learn how to find editor contacts, how to create a killer pitch, identify which story magazines want the most, and how to position yourself as a pro. Join our panel of professional writers for an insider's look into the journey from personal blogger to paid writer.


Friday March 4, 2016 2:15pm - 3:15pm
Mirador

2:15pm

How to Successfully Launch a YouTube Channel
If ever a platform has catapulted influence, it's YouTube. In this session, our panel of successful YouTube sensations will take you behind the scenes to learn how they launched their YouTube channels and continue to grow their reach. From the seemingly insignificant details to the larger discussion of content, and even recommendations on must-have equipment, these Latina Creators will showcase their best kept secrets to starting a YouTube channel that captivates an audience, connects you with brands you love and create significant influence.

Speakers
avatar for Roxy Limon

Roxy Limon

Roxy Limon is the creator of the blog AllThingsRoxy.com and the YouTube channel RoxyLimon, where she provides Fashion and Beauty tips, as well as Lifestyle Vlogs. Her popular weekly uploads include: "How To Style", "Lookbooks" and "Parenting Videos".  | | Roxy has experienced exponential growth due to her sense of fashion and her ability to be relaitable with her family vlogs. | | Roxy recently became a first time mother to an adorable... Read More →
avatar for Yolanda S. Lopez

Yolanda S. Lopez

CEO/Founder, All Crafts Channel


Friday March 4, 2016 2:15pm - 3:15pm
Cival

2:15pm

Next-Level Pinning, presented by PINTEREST
Pinterest's mission is to help people discover ideas and inspire them to do those things in their real life. With more than 100 million boards each on food, home, and style, Pinterest is also an important platform for Latina content creators. Community manager Enid Hwang will outline the value of Pinterest for bloggers including how to optimize your content from profile-to-Pins, the latest features and tools available, and how to collaborate with brands on Pinterest.

Speakers


Friday March 4, 2016 2:15pm - 3:15pm
Tikal

2:15pm

How to Use Email Marketing to Awe Your Audience -- Mentor.ME Roundtable, presented by .ME
Your email list is one of the most important assets for your blog business. In this workshop, we'll explore how to build an email list that will awe your audience to get traffic on-demand as well as how to create a sale funnel that convert readers to customers that fits your business model.

***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***


Speakers


Friday March 4, 2016 2:15pm - 3:15pm
Mayakoba

3:15pm

Networking Break
Friday March 4, 2016 3:15pm - 3:30pm
Various Locations

3:30pm

Blogs y Vlogs en Español: Dos and Don'ts en Social Media
A bilingual workshop not to be missed! Our expert Latina bloggers and vloggers will share some of their best practices to create and promote Spanish-language content in an online space where English rules. Session attendees will hear case studies of successful Spanish-only blogs and YouTube channels, learn how to work with brands in a bilingual capacity, as well as discuss SEO do's and don'ts.


Friday March 4, 2016 3:30pm - 4:30pm
Quetzal

3:30pm

Finding your Niche in Beauty
With the beauty world exploding on every platform, influencers, bloggers, and entrepreneurs are looking for ways to solidify a niche and connect with partners that align with their brands. In this session, our seasoned Latina beauty bloggers will explore the best practices to build a brand through passion and find a niche that serves your purpose. This session will also explore the ways Latina beauty bloggers can infuse culture and traditions into their content, aiming to celebrate our unique experience and niche.


Friday March 4, 2016 3:30pm - 4:30pm
Cival

3:30pm

Por el Amor de Instagram: Marketing Tips to Grow Your Brand on Instagram
From creating actionable hashtags to the various tools that make our lives easier, there is so much to love about Instagram! In this session, our speakers will share a few of their tried and true steps to building an engaged audience, providing inspiration and solidify their brand's message and values.

Speakers

Friday March 4, 2016 3:30pm - 4:30pm
Tikal

3:30pm

The Benefits of Selfless Promotion: Elevating Your Brand Through Social Good
Social good campaigns are a unique opportunity in the world of online influence. From consciously derived products to mission trips around the world, inspired bloggers are seeking opportunities to showcase their values and beliefs beyond their everyday brand. In today's session on the benefits of social good campaigns, our esteemed panelists will share how mission-orientated opportunities elevate your brand from others, help followers connect with you on a new level and allow bloggers to make an impact towards great causes.


Friday March 4, 2016 3:30pm - 4:30pm
Mirador

3:30pm

Wellness Circles
In this hour devoted to self-care, attendees can explore our 5 roundtable Wellness Circles offering various opportunities to decompress, assert positivity and network with fellow creators.

Speakers
avatar for Christine Gutierrez (Wellness Circles)

Christine Gutierrez (Wellness Circles)

Own Your Worth, Live Your Dreams | As a Latina therapist and women's empowerment leader, I realize how often women minimize their worth because of the pain of their past, or the negative thoughts in their mind. However, once we're guided to remember our worth - and OWN it - we light up! In this Wellness Cirlcle, we'll conduct a guided meditation session, inspiration talk and key tools women to own their worth and live their big dreams, now.
avatar for Elayna Fernandez (Wellness Circles)

Elayna Fernandez (Wellness Circles)

The Path to Balance: How To Have It All Without Losing Your Head | In our time together, we will: go through The Passion Test, the effortless path to find one's life purpose; learn how to align your blog or business with your passions; understand how you CAN have it ALL, plus a few more hands-on tools to discover, live, balance, monetize, and radiate your passions!
avatar for Denise Cortes

Denise Cortes

Bringing Out Your Inner Frida Kahlo | A Wellness Circle that gives attendees an opportunity to decompress in between panels and networking, we'll remember Mexican artist Frida Kahlo and how she was always remained her authentic self in relationships, style and work. During our time together, we'll create a small Frida Kahlo-inspired artwork inside a provided journal, taking inspiration from Frida, who loved to draw in her journal as a source... Read More →
avatar for Hiliana Devila

Hiliana Devila

Envision Your Future in Beauty | ILet me help you envision the beauty of success! | | How To: Create a Vision Board  The purpose of a Vision Board  Why visualizing/mapping out your future results in accomplishing your goals Positive energy & why it's important  | I believe we’re all meant to live an amazing life and the time is now! #MakeMovesNotExcuses
avatar for Maritza Diaz

Maritza Diaz

You Are Good Enough | Self-development is the most important and perhaps forgetful practice in todays world. In this Wellness Circle, we'll explore exercises that will push us past boundaries never exposed. Through writing exercises, we'll artfully describe oneself in a positive way and reserve rumination, the running of negative thoughts that control us. We'll use movement, as our Wellness Circle will be lead with simple stretching and breathing... Read More →


Friday March 4, 2016 3:30pm - 4:30pm
Esplanade

3:30pm

Google Analytics -- Mentor.ME Mastermind Session, presented by .ME
GROW YOUR TRAFFIC LIKE A BOSS WITH GOOGLE ANALYTICS
In order to be a successful blogger, you have to know how to harness your site analytics to grow your traffic. After all, do you want to pay someone to do something you could easily learn how to do? Your data holds the key to growing your traffic, but you need to know how to unlock your content's potential with it. You might be wasting your time producing too much content that not enough people are reading while neglecting to properly market the content you do have. Let me show you how to become a boss at leveraging your Google Analytics!
In this intensive workshop with limited seating, I'll teach attendees 10 analytics reports you must know how to pull and understand, ways to pair your analytics with social media and content marketing strategies to get more impact on existing content, how to use your data to identify weak points you can improve on, how to make your data look great in a media kit and more. 


***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***
 

Speakers
avatar for Maura Wall Hernandez

Maura Wall Hernandez

latinamom.me
Maura Wall Hernandez is the editor of latinamom.me and author of the award-winning food and travel blog, The Other Side of The Tortilla. She has more than a decade of experience as an editor at magazines, newspapers and online outlets. She holds a master's degree in journalism, has taught at the university level, and has spoken at local and national conferences about digital media topics. Maura is known for her practical approach to... Read More →



Friday March 4, 2016 3:30pm - 4:30pm
Mayakoba

4:30pm

Snack + Connect
Visit the Connection Suites for snacks and networking.

Friday March 4, 2016 4:30pm - 5:00pm
Expo + Suites

5:00pm

Closing Keynote Session: Owning Your Expertise, presented by SheKnows Media + BlogHer
Before you can differentiate your expertise, market your expertise, and ultimately sell your expertise…you have to own it. Because you can’t ask people to value you more than YOU do.
 
Join BlogHer Co-founder and She Knows Media Chief Community Officer Elisa Camahort Page for an interactive session that may just change your own self-perception!

This session will combine:
  • A few hard-won lessons from an accidental entrepreneur
  • Some inspiring words that may even be worth an Instagram quote-card or two
  • A hands-on exercise designed to guide you into letting your expert flag fly proudly and without apology


Friday March 4, 2016 5:00pm - 6:00pm
Lagunita Pavilion

6:00pm

PINTEREST Sunset Happy Hour

Friday March 4, 2016 6:00pm - 7:00pm
Vista del Mar
 
Saturday, March 5
 

7:00am

Kundalini Yoga + Meditation with Cristy Marrero
***We will have yoga mats for the first 30 attendees. Feel free to bring your own.***

Keynotes
avatar for Cristy Marrero

Cristy Marrero

Editorial Vice President, Hola! USA
Editorial Vice President of ¡HOLA! US and HOLA.com she was the Group Content Chief at Meredith Hispanic Media and Editor-in-Chief for Ser Padres and Siempre Mujer. She has been awarded with the Rising Star Award and the Women in Business Award, among many others, being the first Latina in obtaining these honors from New York Women in Communications, Inc. and Folio Magazine, respectively. Cristy has participated in Nuestra Belleza Latina... Read More →


Saturday March 5, 2016 7:00am - 8:00am
Esplanade

8:00am

Registration + Hospitality, presented by NEUTROGENA
Saturday March 5, 2016 8:00am - 10:00am
Lobby

8:00am

Breakfast in Bed, brought to you by Aguacates Frescos, Saborea Uno Hoy®
Stay in bed a little longer while enjoying breakfast in your Hotel Maya hotel room. You'll need your energy for the exciting day to come!

Saturday March 5, 2016 8:00am - 10:00am
Guest Rooms

9:00am

Crown Yourself in Confidence: Uncovering the Power of Positive Words, presented by DOVE

Beautiful. Ugly. Smart. Stupid. The power of words can have a significant impact on how we feel about ourselves and how we present ourselves to the world – whether it’s in real life or online. Too often, social media bombards women and girls with negative content that can damage their self-esteem. Dove research shows 8 out of 10 women encounter negative comments on social media that critique women’s looks. With this in mind, Dove set out to overturn the pervasive online negativity and embarked on a partnership with Twitter to encourage women to #SpeakBeautiful and turn ugly tweets into beautiful, positive ones. Launching the campaign on Hollywood’s biggest night when online negativity was at its worst, Dove developed a truly unique campaign that leveraged primary research and insights, advocacy partnerships and deep influencer engagement, setting out to help shape the way future generations express themselves online. Since launch, Dove has continued to reach thousands of women and girls with #SpeakBeautiful, truly making social media a more positive place for all.

During Saturday morning’s keynote, therapist and life-coach, Christine Gutierrez, will explore the journey to finding inner confidence and building self-esteem in various aspects of our lives – from our careers, being mothers, how we feel about our bodies and how we translate our confidence to the world.

After the keynote address, Christine will lead a panel featuring Dove Self-Esteem Experts, Dania Peguero and Rosie Molinary, along with influential bloggers, Elayna Fernandez and Carolina Ortiz. Each panelist will provide their perspective on the importance of speaking positively and offering solutions for how we can all ignite positive change online and in the world.

 

 


Speakers
avatar for Elayna Fernandez

Elayna Fernandez

Elayna Fernandez, The Positive MOM, is a best-selling author, award winning success guide for moms, and international keynote speaker. She is a Certified Guerrilla Marketing Master Trainer and a Certified Passion Test Facilitator. Her mission is to encourage, empower, and equip moms to have more influence at home, more impact in the world, and more income to make it happen. She guides moms in their journey to create Joy, Balance, and Success on... Read More →
avatar for Rosie Molinary

Rosie Molinary

Author, speaker, and teacher, Rosie Molinary, MFA,  empowers women to embrace their authentic selves so they can live their passion and purpose and give their gifts to the world. Rosie’s second book, Beautiful You: A Daily Guide to Radical Self Acceptance, was published in October 2010 by Seal Press.  Hijas Americanas, her book on Latina body image in America, was published by Seal Press in June 2007. In addition to... Read More →
avatar for Carolina Ortiz

Carolina Ortiz

More than a career choice, Communication has become a lifelong vocation for Carolina in her wanting to contribute to society and help women of all ages and backgrounds to face professional, personal, emotional and intellectual challenges. Carolina’s blog and YouTube project was born from a love of women and a deep appreciation of the capabilities that we have.
avatar for Dania Peguero

Dania Peguero

Dania Peguero, LMSW, EdS is Co-Founder of the Black Latina Negra Bella campaign, a social media sensation that has been featured in Latina and Cosmopolitan for Latinas magazine as the bloggers to follow. She was born in the Dominican Republic and raised in the Northeast. Ms. Peguero identifies as a Dominican American and more specifically a Black Latina. She has been a Social Worker for the past 16 years and has... Read More →

Keynotes
avatar for Christine Gutierrez

Christine Gutierrez

Christine Gutierrez, MHC is a Latina psychotherapist, love addiction expert, life coach and expert in trauma, abuse, & self-esteem, currently residing in Brooklyn. Christine has her bachelors from Fordham University in human behavior and development, and a masters from City College of New York in mental health counseling with a focus on community and prevention. Christine offer’s 1-1 therapy and coaching.



Saturday March 5, 2016 9:00am - 10:30am
Lagunita Pavilion

10:30am

Snack + Connect
Visit the Connection Suites for snacks and networking.

Saturday March 5, 2016 10:30am - 11:00am
Expo + Suites

11:00am

Beyond the Inner Circle: How Collaborations Build Your Brand
From the networks of Alt Summit, Blogalicious and Mom 2.0 Summit, this session will convince you to explore the boundaries of your comfort zone and build a brand that moves beyond the inner circle. Our panelists have proven the power of collaborations with their successful blogging communities and will share tips on creating connections that empower growth, foster influence and get you noticed in fresh circles by breaking down barriers and finding commonalities.

Speakers
avatar for Laurie White

Laurie White

Laurie White is a writer, editor, and photographer who discovered online storytelling in 2005 and hasn't looked back. A founding contributing editor at BlogHer.com and 2008 Voice of the Year, she has written for MamaPop, Babble, and TueNight, among other sites. She is the Community+Communications Manager for the Mom 2.0 Summit, connecting digital creators, marketers, and media around great ideas and online conversations. Best job ever. Originally... Read More →


Saturday March 5, 2016 11:00am - 12:00pm
Tikal

11:00am

Blog Design con Voz: Colors, Logos and Content that Speak Your Language
Close your eyes for a moment and imagine that your blog design, photographs, social media posts, business cards, even the outfits you wear to events, are the only way you could communicate the intent of your brand. Are they saying what you want them to? In an industry where standing out means being remembered, content creators seek every opportunity to reinforce who they are and why their voice is important. In this workshop, professional bloggers and color, design and branding enthusiasts will answer questions on choosing a color pallette, blog design and content that speaks your brand's language.


Saturday March 5, 2016 11:00am - 12:00pm
Cival

11:00am

Next-Level Pinning, presented by PINTEREST
Pinterest's mission is to help people discover ideas and inspire them to do those things in their real life. With more than 100 million boards each on food, home, and style, Pinterest is also an important platform for Latina content creators. Community manager Enid Hwang will outline the value of Pinterest for bloggers including how to optimize your content from profile-to-Pins, the latest features and tools available, and how to collaborate with brands on Pinterest.

Speakers


Saturday March 5, 2016 11:00am - 12:00pm
Quetzal

11:00am

The Killer Content Cycle: How to Grow your Blog to 1M Page Views and Grow Fans Along the Way
Page views are important but so are loyal fans that will support your work! Is it possible to increase traffic and still keep readers engaged? Laura Fuentes not only believes it's possible to balance both, her award winning blog proves that high traffic sites can also garner returning readership. In this session you'll learn how to create a strategic content cycle that will propel your influence to the right audience, grow your community of fans, and make your blog stand out from the rest.

Speakers
avatar for Laura Fuentes

Laura Fuentes

Laura Fuentes is the CEO of MOMables, where she helps parents make fresh school lunches and meals food their kids will love with easy meal plans and an online fresh meal delivery business. She’s the Author of three cookbooks, spokesperson, YouTuber, makes regular television appearances, and a successful entrepreneur. She works with numerous brands on campaign work, contributes recipes to print magazines, is a TODAY Show & TODAY.com... Read More →


Saturday March 5, 2016 11:00am - 12:00pm
Mirador

11:00am

Google Analytics -- Mentor.ME Mastermind Session, presented by .ME
***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***

Speakers
avatar for Maura Wall Hernandez

Maura Wall Hernandez

latinamom.me
Maura Wall Hernandez is the editor of latinamom.me and author of the award-winning food and travel blog, The Other Side of The Tortilla. She has more than a decade of experience as an editor at magazines, newspapers and online outlets. She holds a master's degree in journalism, has taught at the university level, and has spoken at local and national conferences about digital media topics. Maura is known for her practical approach to... Read More →



Saturday March 5, 2016 11:00am - 12:00pm
Mayakoba

11:00am

Dove #SpeakBeautiful Workshop

Dove Self-Esteem Educators, Rosie Molinary and Dania Peguero, will lead an inspiring workshop for 50 girls from the local Boys & Girls Club in Long Beach, CA. 

The workshop ties to the Dove #SpeakBeautiful campaign that encourages women and girls to realize the role our online words play in impacting our confidence and self-esteem. Dove research shows 8 out of 10 women encounter negative comments on social media that critique women’s looks. Furthermore, women do not realize messages they post are contributing to negative mindsets and behavior about beauty online. Only 9% of women admit to posting negative comments on social media.

 

How can we help the next generation ignite positive change online? Dove invites #WeAllGrow attendees to join our workshop – to serve as mentors and to interact with girls from our partner organization. To date, Dove has reached 17 million girls globally. We look forward to working with you to impact more lives in our local communities.”


Speakers
avatar for Rosie Molinary

Rosie Molinary

Author, speaker, and teacher, Rosie Molinary, MFA,  empowers women to embrace their authentic selves so they can live their passion and purpose and give their gifts to the world. Rosie’s second book, Beautiful You: A Daily Guide to Radical Self Acceptance, was published in October 2010 by Seal Press.  Hijas Americanas, her book on Latina body image in America, was published by Seal Press in June 2007. In addition to... Read More →
avatar for Dania Peguero

Dania Peguero

Dania Peguero, LMSW, EdS is Co-Founder of the Black Latina Negra Bella campaign, a social media sensation that has been featured in Latina and Cosmopolitan for Latinas magazine as the bloggers to follow. She was born in the Dominican Republic and raised in the Northeast. Ms. Peguero identifies as a Dominican American and more specifically a Black Latina. She has been a Social Worker for the past 16 years and has... Read More →



Saturday March 5, 2016 11:00am - 12:00pm
Esplanade

12:00pm

Networking Break
Saturday March 5, 2016 12:00pm - 12:15pm
Various Locations

12:15pm

All About You: Embracing Individuality in Lifestyle Blogging
Led by some of the industry's most notable Latina lifestyle bloggers, this session is all about putting YOU on center stage. From tips to defining your personal style, areas in which individuality can be reinforced throughout your lifestyle blog and, ultimately, gaining the trust of your readership, our panelists will discuss the importance of maintaining authenticity in the big world of lifestyle blogging.


Saturday March 5, 2016 12:15pm - 1:15pm
Mirador

12:15pm

LiveStreaming For Business: How to Leverage Your Influence
What's the appeal of livestreaming? Which platform is best: MeerKat or Periscope or NC? And what should I know before starting my first broadcast? If any of these thoughts have crossed your mind as the online world embarks on a whole new world of influence, this session is for you! Led by on-air experts and hosts, our panelists will explore case study examples of how brands and influencers have leveraged livestreaming to their benefit. This session will also include a broadcaster's checklist and helpful tools to ensure you stand out as a Pro when the light starts blinking.


Saturday March 5, 2016 12:15pm - 1:15pm
Quetzal

12:15pm

Make Money Outside of YouTube with Your Social Influence, presented by MiTú
MiTu's panel of money-making talent and MiTú movers and shakers bring you examples of how you can and should expand your online presence outside of YouTube.  They will inform you on video distribution options and how you can use YouTube as a window to promote products and merchandise.

Speakers
avatar for Jesus Chavez

Jesus Chavez

MiTú
Jesus is the Sr. Vice President of the creator network for mitú Inc. Under this role, he leads the business operations for the company including the management, fulfillment and profitability of Mitu’s key initiatives around distribution, branded entertainment, talent and network platforms.  | Prior to mitú he spent almost 9 years w/ Univision where he held multiple leadership roles including running digital for the... Read More →
avatar for Gia Fey

Gia Fey

Gia Fey is an International Fitness trainer and Health coach with an education in nutrition.  Gia is certified with the National Strength and Conditioning Association (NSCA), Johnny G Spinning, Keiser Indoor Cycling and NASM Fitness Nutrition Specialist (FNS). At Purdue University, Gia taught Indoor cycling and since has became a Global fitness inspiration.  She coaches worldwide in countries including the United States, Italy... Read More →
avatar for Maiah Ocando

Maiah Ocando

Maiah Ocando is an explosive talent and rising superstar of the digital world who has conquered the Internet creating an amazing mix of Fashion and Comedy.  Her tireless energy, sharp sense of humor, and pop sensibility has quickly made her one of the most sought after Latin social influencers today, and the new favorite of TV networks in U.S and Latin America. Her premium produced, tightly packaged videos got her nominated for 3... Read More →


Saturday March 5, 2016 12:15pm - 1:15pm
Cival

12:15pm

Media Pitch Workshop: Why You Need To & How To Do It, presented by DREAM TEAM AGENCY
Before the world of online influence was born, traditional media was the sought after space for connecting with audiences and promoting brands. Nowadays, the content creators that utilize both virtual and on-air media understand the incredible synergy that occurs when the two influences interact. Join us for a hands-on workshop with Latina powerhouse celebrity publicists and influencers to learn why pitching the media will take your brand to new places... and how to get it done.

Speakers
avatar for Adriana Castro

Adriana Castro

Award-winning designer, style trendsetter, beauty expert, internationally known for making a leap in the fashion world and her impeccable style, founder and creative director of El Diario de la Moda. Adriana frequently contributes on the latest style trends on Univisión, was named CARESS® FABULISTA together with multiplatinum superstar Kelly Rowland. Being at the forefront of fashion, she loves all things style & beauty and... Read More →



Saturday March 5, 2016 12:15pm - 1:15pm
Tikal

12:15pm

How to Use eEmail Marketing to Awe Your Audience -- Mentor.ME Roundtable, presented by .ME
Your email list is one of the most important assets for your blog business. In this workshop, we'll explore how to build an email list that will awe your audience to get traffic on-demand as well as how to create a sale funnel that convert readers to customers that fits your business model.

***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***


Speakers


Saturday March 5, 2016 12:15pm - 1:15pm
Mayakoba

1:30pm

Keynote Lunch, presented by DISNEY PARKS
The most magical place on earth is right here for #WeAllGrow Summit’s Saturday Lunch Keynote, sponsored by Disney Parks, as we host an intimate discussion on how the legacy brand works alongside social media influencers.

After the insiders Saturday Lunch Keynote discussion, the floor will open to #WeAllGrow attendees for a Q&A. #WeAllGrow Summit’s Saturday Lunch Keynote, sponsored by Disney Parks, will conclude with a raffle of two (2) Disney Prize Packs.

Keynotes
avatar for Jeannette Kaplun

Jeannette Kaplun

An award-winning bilingual journalist and TV personality featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, La Revista de Zuleyka and other shows, Jeannette Kaplun has successfully forged a multimedia career in both English and Spanish as a lifestyle expert, internationally recognized parenting writer and conference speaker. | | Born in El Paso, Texas, and raised in Chile, Jeannette launched in 2012... Read More →
avatar for Leanne O’Regan

Leanne O’Regan

Director, Public Relations, Disney Parks
Leanne O’Regan is the Director, Public Relations at Disney Parks. She leads the team | | that manages the Disney Parks Moms Panel, blogger relations, Disney Social Media | | Moms and the strategic development of social media across public relations tactics. | | She led the team that launched the highly popular Disney Parks Blog where every week, | | readers get the latest and most current information about the Walt Disney Parks &... Read More →



Saturday March 5, 2016 1:30pm - 2:45pm
Lagunita Pavilion

2:45pm

Snack + Connect
Visit the Connection Suites for snacks and networking.

Saturday March 5, 2016 2:45pm - 3:15pm
Expo + Suites

3:15pm

#LatinasUnidas: Successful YouTube Collaborations
Working together with like-minded creators can be lots of fun, but did you know collaborations can also be wildly successful? In this panel, the women behind #LatinasUnidas will present a case study of their digital alliance that has been viewed by hundreds of thousands of YouTube viewers collectively. You'll hear behind the scenes tips on how to establish a collaboration that is beneficial for all the members, how to promote content and reasons collaboration benefits their brands overall.

***Note that this session will be presented mostly in Spanish*** 

Speakers
avatar for Carolina Ortiz

Carolina Ortiz

More than a career choice, Communication has become a lifelong vocation for Carolina in her wanting to contribute to society and help women of all ages and backgrounds to face professional, personal, emotional and intellectual challenges. Carolina’s blog and YouTube project was born from a love of women and a deep appreciation of the capabilities that we have.


Saturday March 5, 2016 3:15pm - 4:15pm
Mirador

3:15pm

Art of the Deal: Negotiation Tips for Bloggers + Creators
You land the gig, the brand is excited to work with you... now what? Knowing how to negotiate a deal is an integral part of being in business for yourself—bloggers and creators included. If you've wondered who should throw out the first number or when it's time to walk away, this workshop is for you. Designed to explore core principles of negotiation and offer tips on how to approach an offer, learning to master the art of the deal is an essential business skill all professionals need. Session attendees can expect to hear topics such as: setting a fee range, creating a "big picture content strategy", the notion of expanding value in a negotiation and more.


Saturday March 5, 2016 3:15pm - 4:15pm
Tikal

3:15pm

3:15pm

How To Make Your Blog Profitable In The First Year
No matter how you define success, it's hard to argue that building a profitable online platform within its first year isn't one of them. That's exactly what Lorraine Ladish did when she launched VivaFifty.com, a bilingual community for those over the age of 50. As the editor of once powerhouse online platforms such as Mamiverse.com, Lorraine bootstrapped her passion of living a vibrant life at 50 into the primary income that supports her family of five. Together with her husband, VivaFifty.com has grown a considerable following in only one year. In this panel, Lorraine hopes to inspire attendees to create authentic, niche content, grow their online following.... all while making a profit! She'll share tips on mapping your vision from the start, course correcting as needed and making a full-time income with your online presence.


Saturday March 5, 2016 3:15pm - 4:15pm
Quetzal

3:15pm

Wellness Circles
In this hour devoted to self-care, attendees can explore our 5 roundtable Wellness Circles offering various opportunities to decompress, assert positivity and network with fellow creators.

Speakers
avatar for Christine Gutierrez (Wellness Circles)

Christine Gutierrez (Wellness Circles)

Own Your Worth, Live Your Dreams | As a Latina therapist and women's empowerment leader, I realize how often women minimize their worth because of the pain of their past, or the negative thoughts in their mind. However, once we're guided to remember our worth - and OWN it - we light up! In this Wellness Cirlcle, we'll conduct a guided meditation session, inspiration talk and key tools women to own their worth and live their big dreams, now.
avatar for Elayna Fernandez (Wellness Circles)

Elayna Fernandez (Wellness Circles)

The Path to Balance: How To Have It All Without Losing Your Head | In our time together, we will: go through The Passion Test, the effortless path to find one's life purpose; learn how to align your blog or business with your passions; understand how you CAN have it ALL, plus a few more hands-on tools to discover, live, balance, monetize, and radiate your passions!
avatar for Denise Cortes

Denise Cortes

Bringing Out Your Inner Frida Kahlo | A Wellness Circle that gives attendees an opportunity to decompress in between panels and networking, we'll remember Mexican artist Frida Kahlo and how she was always remained her authentic self in relationships, style and work. During our time together, we'll create a small Frida Kahlo-inspired artwork inside a provided journal, taking inspiration from Frida, who loved to draw in her journal as a source... Read More →
avatar for Hiliana Devila

Hiliana Devila

Envision Your Future in Beauty | ILet me help you envision the beauty of success! | | How To: Create a Vision Board  The purpose of a Vision Board  Why visualizing/mapping out your future results in accomplishing your goals Positive energy & why it's important  | I believe we’re all meant to live an amazing life and the time is now! #MakeMovesNotExcuses
avatar for Maritza Diaz

Maritza Diaz

You Are Good Enough | Self-development is the most important and perhaps forgetful practice in todays world. In this Wellness Circle, we'll explore exercises that will push us past boundaries never exposed. Through writing exercises, we'll artfully describe oneself in a positive way and reserve rumination, the running of negative thoughts that control us. We'll use movement, as our Wellness Circle will be lead with simple stretching and breathing... Read More →


Saturday March 5, 2016 3:15pm - 4:15pm
Esplanade

3:15pm

Media Kits 101 -- Mentor.ME Mastermind Session, presented by .ME
What’s the number one thing that will make you stand out to potential sponsors? A phenomenal media kit! If touting your own horn or​ singing your own praises leaves you tongue tied, this session is for you. Media kit expert, Lina Skandalakis will lead you though the steps to build out a fantastic media kit. Take advice from a pro and walk away with your questions answered, a "how to" sheet (also available in Spanish), and an​ easily customized media kit to add to your site. ​This session sponsored by Domain.ME​ is all about "brand me" and defining your personal brand. ​ 

***Mastermind Sessions are strictly by sign-up only. Sessions will be repeated on Friday and Saturday and limited to groups of 10 each. Bring your laptop and get ready to work!
SIGN UPS ARE NOT VIA SCHED.ORG. WE WILL SEND AN EMAIL ONE WEEK PRIOR WITH A LINK TO REGISTER FOR THE SESSION. WILL BE FIRST COME, FIRST SERVED.***




Speakers


Saturday March 5, 2016 3:15pm - 4:15pm
Mayakoba

4:15pm

TURBOTAX Happy Hour

Saturday March 5, 2016 4:15pm - 5:30pm
Zama

4:15pm

Snack + Connect
Visit the Connection Suites for snacks and networking.

Saturday March 5, 2016 4:15pm - 5:45pm
Expo + Suites

6:00pm

Storytellers, presented by YOUTUBE
Moderators
Speakers
avatar for Denise Cortes

Denise Cortes

Bringing Out Your Inner Frida Kahlo | A Wellness Circle that gives attendees an opportunity to decompress in between panels and networking, we'll remember Mexican artist Frida Kahlo and how she was always remained her authentic self in relationships, style and work. During our time together, we'll create a small Frida Kahlo-inspired artwork inside a provided journal, taking inspiration from Frida, who loved to draw in her journal as a source... Read More →
avatar for Marinés Duarte

Marinés Duarte

Marinés, a bilingual and bicultural mother of four, is a family & lifestyle expert for Univision, co-founder of M4 Agency, and founder of En Tus Zapatos, a content platform for today’s women. Her blog focuses on how to carry out one of the biggest challenges of modern women’s lives: being moms and professionals, all while looking and feeling good. Marines’ extensive background in editorial includes her role as a... Read More →
avatar for Gaby Natale

Gaby Natale

Gaby Natale is an EMMY-award winner media personality, entrepreneur and influencer. She is the executive producer and host of the TV show SuperLatina that airs nationwide in PBS en español (VmeTV).  Gaby Natale is one of the few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her entrepreneurial... Read More →
avatar for Nancy Salas

Nancy Salas

Nancy is the social media influencer behind Simply Nancy Salas on Instagram, Youtube and Facebook.On her social media she discusses topics such as motherhood, self-love,finding your inner beauty and also vlogs about being a wife and mother of two growing daughters.Her life is centered on the importance of family and building strong values. Nancy’s mission is to empower women to look beyond materialism, seek beauty from within and to break... Read More →



Saturday March 5, 2016 6:00pm - 7:30pm
Lagunita Pavilion

7:30pm

Fiesta
Saturday March 5, 2016 7:30pm - 8:00pm
Vista del Mar