The world of digital content has proven itself to be a powerful source of influence. No longer in its infancy, New Media connects with readership in creative, measurable ways and the world has taken notice. Along with advertisers and brands, major media outlets have begun the exciting convergence of influence; blending their traditional media and on-air reach with modern, digital content that accesses their audience at any point, from the comfort of their homes to the palm of their hand.
In this panel of media experts from TODAY.com and NBC Universo, #WeAllGrow attendees will learn the most current strategies and methods to partner with major media companies for both on-air and online exposure. Two of TODAY’s newest online destinations - The TODAY Parenting Team and The TODAY Food Club - will be introduced, showcasing the benefits of capitalizing on national exposure with digital influence.
With new media growing exponentially, digital content creators and traditional media outlets look to converge their influence in order to best serve their audiences in modern, convenient ways.
HOLA! USA offers exclusive access to celebrities, with a top-notch storytelling approach that is always ahead of the trend.
Join Editorial Vice President of ¡HOLA! US and HOLA.com, Cristy Marrero, as she takes on the #WeAllGrow Summit stage with two Celebrity Influencers Sit-Down Q&A's for 20 minutes each.
1. Rosie Rivera
2. Gayb Espino
Each will individually chat about how social media, specifically their blogs and YouTube channels, have empowered and enabled these on-air and online celebrities to reach their fans through their own voice and content.
Beautiful. Ugly. Smart. Stupid. The power of words can have a significant impact on how we feel about ourselves and how we present ourselves to the world – whether it’s in real life or online. Too often, social media bombards women and girls with negative content that can damage their self-esteem. Dove research shows 8 out of 10 women encounter negative comments on social media that critique women’s looks. With this in mind, Dove set out to overturn the pervasive online negativity and embarked on a partnership with Twitter to encourage women to #SpeakBeautiful and turn ugly tweets into beautiful, positive ones. Launching the campaign on Hollywood’s biggest night when online negativity was at its worst, Dove developed a truly unique campaign that leveraged primary research and insights, advocacy partnerships and deep influencer engagement, setting out to help shape the way future generations express themselves online. Since launch, Dove has continued to reach thousands of women and girls with #SpeakBeautiful, truly making social media a more positive place for all.
During Saturday morning’s keynote, therapist and life-coach, Christine Gutierrez, will explore the journey to finding inner confidence and building self-esteem in various aspects of our lives – from our careers, being mothers, how we feel about our bodies and how we translate our confidence to the world.
After the keynote address, Christine will lead a panel featuring Dove Self-Esteem Experts, Dania Peguero and Rosie Molinary, along with influential bloggers, Elayna Fernandez and Carolina Ortiz. Each panelist will provide their perspective on the importance of speaking positively and offering solutions for how we can all ignite positive change online and in the world.
Dove Self-Esteem Educators, Rosie Molinary and Dania Peguero, will lead an inspiring workshop for 50 girls from the local Boys & Girls Club in Long Beach, CA.
The workshop ties to the Dove #SpeakBeautiful campaign that encourages women and girls to realize the role our online words play in impacting our confidence and self-esteem. Dove research shows 8 out of 10 women encounter negative comments on social media that critique women’s looks. Furthermore, women do not realize messages they post are contributing to negative mindsets and behavior about beauty online. Only 9% of women admit to posting negative comments on social media.
How can we help the next generation ignite positive change online? Dove invites #WeAllGrow attendees to join our workshop – to serve as mentors and to interact with girls from our partner organization. To date, Dove has reached 17 million girls globally. We look forward to working with you to impact more lives in our local communities.”
