Beautiful. Ugly. Smart. Stupid. The power of words can have a significant impact on how we feel about ourselves and how we present ourselves to the world – whether it’s in real life or online. Too often, social media bombards women and girls with negative content that can damage their self-esteem. Dove research shows 8 out of 10 women encounter negative comments on social media that critique women’s looks. With this in mind, Dove set out to overturn the pervasive online negativity and embarked on a partnership with Twitter to encourage women to #SpeakBeautiful and turn ugly tweets into beautiful, positive ones. Launching the campaign on Hollywood’s biggest night when online negativity was at its worst, Dove developed a truly unique campaign that leveraged primary research and insights, advocacy partnerships and deep influencer engagement, setting out to help shape the way future generations express themselves online. Since launch, Dove has continued to reach thousands of women and girls with #SpeakBeautiful, truly making social media a more positive place for all.
During Saturday morning’s keynote, therapist and life-coach, Christine Gutierrez, will explore the journey to finding inner confidence and building self-esteem in various aspects of our lives – from our careers, being mothers, how we feel about our bodies and how we translate our confidence to the world.
After the keynote address, Christine will lead a panel featuring Dove Self-Esteem Experts, Dania Peguero and Rosie Molinary, along with influential bloggers, Elayna Fernandez and Carolina Ortiz. Each panelist will provide their perspective on the importance of speaking positively and offering solutions for how we can all ignite positive change online and in the world.
