The world of digital content has proven itself to be a powerful source of influence. No longer in its infancy, New Media connects with readership in creative, measurable ways and the world has taken notice. Along with advertisers and brands, major media outlets have begun the exciting convergence of influence; blending their traditional media and on-air reach with modern, digital content that accesses their audience at any point, from the comfort of their homes to the palm of their hand.
In this panel of media experts from TODAY.com and NBC Universo, #WeAllGrow attendees will learn the most current strategies and methods to partner with major media companies for both on-air and online exposure. Two of TODAY’s newest online destinations - The TODAY Parenting Team and The TODAY Food Club - will be introduced, showcasing the benefits of capitalizing on national exposure with digital influence.
With new media growing exponentially, digital content creators and traditional media outlets look to converge their influence in order to best serve their audiences in modern, convenient ways.
