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Friday, March 4 • 9:00am - 10:00am
TODAY.com Keynote Panel: The Convergence of Influence: How Traditional And New Media Are Connecting To Reach Audiences In Modern Ways

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The world of digital content has proven itself to be a powerful source of influence. No longer in its infancy, New Media connects with readership in creative, measurable ways and the world has taken notice. Along with advertisers and brands, major media outlets have begun the exciting convergence of influence; blending their traditional media and on-air reach with modern, digital content that accesses their audience at any point, from the comfort of their homes to the palm of their hand.

 In this panel of media experts from TODAY.com and NBC Universo, #WeAllGrow attendees will learn the most current strategies and methods to partner with major media companies for both on-air and online exposure. Two of TODAY’s newest online destinations - The TODAY Parenting Team and The TODAY Food Club - will be introduced, showcasing the benefits of capitalizing on national exposure with digital influence.

With new media growing exponentially, digital content creators and traditional media outlets look to converge their influence in order to best serve their audiences in modern, convenient ways.

avatar for Alicia Ybarbo

Alicia Ybarbo

Producer, NBC's TODAY Show
Alicia Ybarbo is a five-time Emmy Award-winning producer for the Today Show.  She’s called NBC News her home since 2000 and has worked on topics spanning from lifestyle to health/medical to breaking news.  Her focus is currently on the 9am and 10am hours of Today.  Alicia is... Read More →

avatar for Laura Fuentes

Laura Fuentes

Laura Fuentes is the CEO of MOMables, where she helps parents make fresh school lunches and meals food their kids will love with easy meal plans and an online fresh meal delivery business. She’s the Author of three cookbooks, spokesperson, YouTuber, makes regular television appearances... Read More →
avatar for Yarel Ramos

Yarel Ramos

Yarel Ramos lights up the screen as the host of NBC UNIVERSO. A native of Los Angeles, Yarel was born the first of three children to Mexican immigrant parents in Los Angeles. With a double bachelor’s degree in Broadcast Journalism and International Relations from the University... Read More →
avatar for Liliana Vasquez

Liliana Vasquez

Lilliana Vazquez is a multi-media powerhouse making waves on screen and online with her hallmark brand of personality, accessibility and expertise. Her approachable attitude and enviable style have made her one of the most in-demand television hosts and experts in the country. Vazquez... Read More →

Friday March 4, 2016 9:00am - 10:00am PST
Lagunita Pavilion