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Friday, March 4 • 11:30am - 12:30pm
How a Fortune 500 Company Won the Latin GRAMMY® Awards with Co-Created Content, presented by BodenPR

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Learn how McDonald's partnered with Latina influencer Maya Murillo for a co-created content strategy that generated a winning real-time Twitter trend during the 2015 Latin Grammy Awards. You won't want to miss this informative session highlighting trends in content creation, as well as Maya Murillo's tips on how content creators can work with Fortune 500 brands.


Friday March 4, 2016 11:30am - 12:30pm PST