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Friday, March 4 • 8:30am - 9:00am
Welcome + Morning Keynote session with Heather Conneely of FACEBOOK

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We will kick off #WeAllGrow Summit with a keynote presentation by Heather Conneely, US Industry Lead, Multicultural, Facebook.

As social media influencers, we know better than anyone how to share; we share our opinions, the products we love, our hearts and lives. But do we truly appreciate the rising power those shared moments have? Heather Conneely, US Industry Manager, Multicultural at Facebook and Latina mom of two, understands the amazing impact of Latino online influence and the way our stories command various narratives in the digital world. Hispanics are among the most active Facebook and Instagram users, thus Heather Conneely seeks to empower #WeAllGrow attendees with her industry insights on the unique behaviors of Hispanic users on platforms like Facebook, Instagram, Messenger and Whatsapp, as well as content preferences and how advertisers are harnessing and marketing to our audiences. For those of us engaging and connecting with a Latino audience, you won’t want to miss this empowering presentation on how innovative we are and can be. 


avatar for Heather C. Conneely

Heather C. Conneely

US Industry Lead, Multicultural, Facebook
Heather is mother to two energetic little boys, sister to 7 brothers and sisters, daughter to Irish and Bolivian parents and wed to a Panamanian. Simultaneously, she's a bilingual, bicultural sales professional with over 14 years of experience in Advertising Sales. She joined Facebook... Read More →

Friday March 4, 2016 8:30am - 9:00am PST
Lagunita Pavilion